Nowadays, it is essential for a business to have no presence in the online space. Offline advertising has been almost completely replaced by online media and everyone is trying to reach their target groups as effectively as possible using online marketing tools.
The first step to a successful campaign is to think carefully about what your goals are, what you want to achieve and what milestones you need to reach them. A company may start an online campaign on its own, or it may call in an expert or a team of agencies. Whichever you choose, the following can help you all get started.
The most common online marketing terms
When you’re preparing to implement an online campaign plan, it’s a good idea to be familiar with some of the terms that are used these days, such as brief creation, buyer persona, CPM, CTR, target audience, etc. Some of these you may have come across before, but there are certainly others that you might want to look up.
You may not need all of them in your current campaign (which you should review and analyse), but you will need them later. So it’s definitely worth reading the following.
What you need to know about the steps to prepare a brief
A brief is actually a concise summary in which the person in charge of preparing the campaign tells the marketing agency in detail what the company wants to achieve with the campaign.
The first step is to explain what the company’s products and services are and how they will benefit the user. Then identify the marketing channels through which you want to get your message across to your target audience. Quantify the sales growth you want to achieve. What target group are you looking for? Do you have competitors where it is important that your ad does not appear?
You should also decide on the timing of your campaign. Are there certain time intervals when you should not run or run continuously? Do you want your company to contribute its own background material to the marketing campaign or will you leave that to the agency? And the most important question that needs to be answered is the budget that your company has allocated to the campaign.
You may not be able to answer all these questions adequately. In this case, Selector Digital Marketing Agency can help you to complete your brief and prepare your entire campaign.
A well-directed campaign plan
Once the brief is complete, you can follow it up with the development of a campaign plan. This will include details of all campaigns, each with a separate budget and timeline. For each campaign, you will need to formulate the objectives and what the personalised message should be for each target group.
If you prefer to leave the definition of all this to an experienced agency who are professionals in this field, feel free to contact Selector Digital Marketing Agency!