Conducting email marketing strategies is an effective way to maintain high customer engagement, build relationships with clients and promote your products or content. It is no doubt a set of tactics that every marketing campaign should include. While the benefits are undeniable, there is the question whether you need additional tools to perform these strategies. Email marketing platforms are a common solution offered to teams which wish to embrace the opportunity of contacting clients directly through emails, but are they really a must-have? We will answer this question here – we encourage you to read this article, if it is a topic of your interest.
Conducting email marketing strategies is an effective way to maintain high customer engagement, build relationships with clients and promote your products or content. It is no doubt a set of tactics that every marketing campaign should include. While the benefits are undeniable, there is the question whether you need additional tools to perform these strategies. Email marketing platforms are a common solution offered to teams which wish to embrace the opportunity of contacting clients directly through emails, but are they really a must-have? We will answer this question here – we encourage you to read this article, if it is a topic of your interest.
What are email marketing tools and platforms?
Email marketing platforms, or in other words tools, are the systems designed to boost this strategy. They automate the email sending process, allow you to schedule particular messages and collect leads. In many cases, they are also capable of evaluating your emails and helping you choose the best ones to send to the clients. They also provide you with data based on the number of messages that were opened by the target audience.
Apart from dealing only with emails, email marketing tools allow you to optimize your other, related strategies. Creating popups, preparing subscription forms or even building landing pages – all of these are possible with numerous email marketing platforms.
Are email marketing tools really that important?
If you conduct a small-scale strategy, you might think that you do not need an email marketing platform. Yet, the truth is that they will always be a good choice. Creating email templates, scheduling and sending them automatically to every person who subscribes to your newsletter or simply left their contact information – this would be extremely difficult to perform manually.
What is more, email marketing tools will also help you reduce the costs. Writing and sending emails takes time, a precious resource in every company for which you pay your employees. Yet, there are probably many tasks with higher value that could be done by your staff instead of sending emails. Through automation, scheduling and data analysis, specialized platforms reduce the time spent by a human on email marketing to the minimum. This means that your company becomes more time-efficient, thus increases its revenue.
Finally, with these platforms, you might test your campaigns before launching them. All you have to do is create several different e-mails and put them through the A/B process. They will be sent to a smaller number of subscribers, and you will see which gathered the most opens, thus determining which message should be sent to the whole of your clients. It is a simple, quick and low-cost method to test different variations of your marketing campaign, which is so needed to prepare successful marketing materials.
Final thoughts
Do you need to use email marketing tools or platforms? The answer is: you should. With the use of specialized programs, your email marketing campaigns will be effortless, efficient and effective. Thus, if you think about a professional, powerful email marketing strategy, email marketing platforms are a must.
