We have entered a new era flooded with an immersive, unique advertising technique that is surging in popularity. In an environment bombarded with several advertising messages pasted via several broadcast media, you can capture and retain attention using high-definition (HD) LED screen advertising. Advertising using LED displays is becoming more and more common particularly in urban centres all over the world. The reception has been positive, the demand insatiable, and the development of this remarkably productive technology shows no signs of retracing.
What exactly is involved in LED screen advertising?
LED advertising is a method of electronic advertising using Light Emitting Diode media that displays your static or video-based advertisement with illuminant high-definition graphics. Superlative installations can be fabricated to carry a wide variety of digital images, ranging from static adverts to website content and streamed media. This form of digital signage encompasses incredible utility, versatility, portability, and a lot more.
It can also find utility in the creation of multimedia advertisement content on any kind of display-able surface. LED screens offer an adequate level of control and instructiveness as the content on display can be streamed to the advertising unit using a cloud-based remote system known as content management system (CMS) by application of wireless internet technology.
All niches and sizes of businesses can take advantage of LED advertising for a wide variety of social and commercial entities and sectors including:
- Shopping centres and malls
- Restaurants and hospitality businesses
- Cinemas
- Educational Institutions
- Creative Arts
- Event Management
- Sports and a lot more.
The only limitation to the use of this LED display technology is imagination and creativity. In this regard, content can be personalized to the view for a uniquely targeted campaign.
What is the core beneficial areas of LED advertising?
Making digital advertising an integral part of your company or product’s marketing strategy has never been more beneficial than now that the use of LED screen advertising can be part of your campaign. It provides the following benefits:
- As an integral part of in-store advertising campaigns, LED screens can be used to boost product appeal especially when tailored to the retail environment. It is a guarantee for maximum response.
- The resolution and quality of digital advertising via LED screens are outstanding and will go a long way to enhance ads conversion with a consistent high-quality presence. As time goes by, brands advertised via this medium will become more recognized and accrue more trust to regular passers-by.
- As opposed to paper-based forms of advertising such as billboards, posters, and printed advertisements. There is no cost of reprinting in case you need to edit a particular campaign.
For more information visit BeMedia – a leading advertising agency in Warsaw.
